Do agriculture, 6 marketing models you must understand!

1. Internet sales model

The Internet sales model is that agricultural products operators sell agricultural products with the help of Internet tools. This model deintermediates and helps consumers reduce purchase costs. At the same time, the Internet consumption model of agricultural products will also connect demand, bring changes to the production end of agricultural products, and stimulate the revolution in agricultural production.

Internet sales of agricultural products are currently more hot in 3 forms:

1) E-commerce of agricultural products. Sell produce directly over the Internet. It is expected that fresh electricity suppliers will exceed 300 billion this year, and the cake is still gradually expanding. On the 2C track, several head enterprises such as Box Horse vegetable market, Ding Dong Buy vegetables, Daily excellent fresh food, Meituan buy vegetables, Suning Vegetable market have driven the development speed of the entire industry.

2) Adoption mode. Use the Internet to attract interested users or consumers to sell produce together. Adoption agriculture is a simple point, that is, farmers out of the land, adopters pay to plant the products that adopters want. “Adopted agriculture” is still in its infancy in China, and there are problems such as imperfect rural infrastructure and serious waste of vegetables and fruits without picking, but this model is expected to become a new way of agricultural value-added.

3) Community model. People with similar interests consume produce together. The “goods looking for people” model explores possible consumer demand through distributed AI, and then replaces the advertising and market education process with social fission to compress the time limit of word-of-mouth communication.

Many consumers have bought things they have never seen before in this way, such as Yunnan snow lily fruit, Guangxi passion fruit and other non-traditional high-quality fruits, which are so active in front of consumers, promoting the formation of a new wave of consumers in Beijing, Shanghai and Guangzhou. In 2019, Pinduoduo’s total orders for agricultural products and agricultural sideline products reached 136.4 billion yuan.

2. Order system mode

The order system is actually an upgraded version of the membership system, and the members are mainly large processing enterprises, and the output is in line with the production needs of enterprises, mainly large-scale planting. Grain is mostly for fine processing enterprises, fruit for fruit deep processing and beverage enterprises.

It is the hope of every farmer to establish a long-term cooperation mechanism, but it is faced with price competition between the two sides due to the market. Planting more, enterprises will choose better products and lower prices, planting less, growers will choose to give high prices of enterprises. Therefore, the order system appears in the enterprise’s own base, once the credit default, both sides have to bear huge risks.

Agriculture in the United States is very strong. It’s order farming. A lot of land is based on what the market wants and doesn’t want. In the United States, there are two types of “contract farming” :