Yongsheng: Strengthening Regional Brand Construction to Boost the Development of Pomegranate Industry

Recently, “Li Jinsha × The online sales activity of “Sanchuan Tianyuan” soft seed pomegranate has officially started in Sanchuan. This co branded soft seed pomegranate was officially launched on the “Sanchuan Tianyuanli” online shopping mall, marking the “first shot” in the sales of Lijiang soft seed pomegranate in the “Lijisha” market.

This time, we have prepared 700000 orders for the release of the Lijin Sha regional public brand, “said Zhang Junchao, the person in charge of the Yongsheng Pomegranate Garden Fruit Planting Professional Cooperative. The first phase will issue 300000 orders and the second phase will issue 400000 orders. In addition, the entire quality control is divided into three stages: initial selection in the orchard, weight sorting upon arrival in the warehouse, and a third screening by the fruit picker during packaging to ensure that the best quality fruits are supplied to consumers.

At the cooperative sorting factory, a frame of soft seed pomegranate is transported here for sorting and packaging. On the assembly line, workers are busy weighing and grading newly picked pomegranates, and packaging them according to different grade specifications. Zhang Junchao said that the sales channels mainly include Bensheng, Tmall, JD.com, Dule, Baiguoyuan, donuts, etc. Thanks to Yongsheng’s large, colorful, soft and sweet soft seed pomegranate, soft seed pomegranate single products and various gift box products are increasingly favored by consumers in first tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. This year, the sales of the cooperative are expected to double compared to last year, and it is expected that online and offline sales will be between 30 million and 40 million.

In recent years, Yongsheng County has actively developed the “Yongsheng Soft Seed Pomegranate” geographical indication product and integrated measures such as the construction of the “Lijin Sha” regional public brand to promote the development of the soft seed pomegranate industry. Currently, the sales of Yongsheng soft seed pomegranate are about to enter the peak season. According to statistics from the agricultural department, 79000 mu of soft seed pomegranate will be planted in Yongsheng County in 2023, with an estimated total output of 174000 tons.

According to Li Junjie, the head of the Horticultural Technology Promotion Station in Yongsheng County, the next step is to increase investment in key aspects of the sales process, establish a sound industrial supporting service system, comprehensively improve product supply capacity and quality level, increase support for e-commerce and logistics, and quickly increase the total amount and proportion of online direct sales of products, Efforts will be made to create the geographical indication product of “Yongsheng Soft Seed Pomegranate” and the regional public brand of “Lijin Sha”, actively promote the branding strategy, improve the popularity and influence of Yongsheng Soft Seed Pomegranate at home and abroad, and continuously enhance market share and competitiveness.