Decoding the Digital Brain of Rural Revitalization in Xiamen

Give digital wings to traditional agriculture and let Big data accurately serve agriculture – “digital agriculture” is an important support to comprehensively promote rural revitalization and accelerate the modernization of agriculture and rural development. In recent years, Xiamen has utilized modern digital information technology to empower agriculture with digitization as the “golden key”, promoting the continuous development of agricultural modernization and providing new driving force for high-quality agricultural development.

Eggs are a common food in daily life and on the dining table. In Xiamen, there is a company that has transformed from a technology enterprise to a digital agricultural enterprise, focusing on the egg laying industry and gradually becoming a “leader” in the industry. This is Huilinktong Industrial Supply Chain Digital Technology Co., Ltd

When it comes to Jinglinktong, it is necessary to mention Ruite Information, a well-known technology company in the supply chain and logistics industry, which is known as the “invisible champion” of the industry. Ruite Information was acquired by SF Express in 2015, and Jinglinktong was incubated under the SF Express technology system. Founder Chen Liyuan introduced, “Jinglinktong was established in Shanghai in 2016 and moved to Xiamen in early 2022, focusing on smart agriculture.

The birth of Crystal Chain Communication comes with its own technological genes. In Chen Liyuan’s view, this is a perfect combination of technology and industry. Technology is a tool for improving efficiency, but technology is not just a tool. It should also help traditional industries upgrade from a deeper and broader perspective.

The agricultural product we choose should have a sufficiently large market size, with demand from consumers in the southeast, northwest, and north regions of the country throughout the year. This means that there is no regional or temporal difference in this agricultural product. She said that the current scale of the egg chicken industry is close to two trillion yuan, and the ceiling of the track is high enough. At the same time, the entire egg chicken industry chain is lengthy, with low entry barriers for circulation. The breeding and sales ends of the egg chicken industry are scattered, and there are many links, Participation in each link is relatively scattered, and there is a lack of unified standards in the industry. There are huge opportunities for transformation in the industry chain.

Digitization must grow in business, and data must be combined with specific scenarios. Chen Liyuan and her team spent a year and a half personally becoming “athletes”, staying in different villages and farms, and personally participating in procurement and omnichannel sales in various production areas.