15 minutes to understand the ten foreign fresh electricity supplier model and supply chain innovation

Fresh e-commerce has always been one of the focuses of attention in the e-commerce logistics circle, fresh agricultural products e-commerce has also been trying from the date of birth, from the innovation of the model to the construction of the supply chain, every point there are more or less risks and uncontrollable factors. The action of major fresh electricity suppliers in China is also constant, when we focus on foreign countries, it is not difficult to find that Hello fresh, blue apron and other new agricultural products models have also completed the corresponding financing. Below, we will take stock of the 10 major foreign fresh agricultural products model and supply chain innovation, hoping to bring lessons to domestic relevant enterprises.

LocalHarvest

Deep integration of industry upstream and downstream

Upstream: Consumers’ demand for participation and mastery

When it comes to foreign agricultural products e-commerce and supply chain, we have to mention Local Harvest, which was founded in 1998. The basic model is to establish an online shopping platform connecting local small and medium-sized farms. Consumers search for agricultural products after entering the website. Meanwhile, the website uses GoogleMaps to locate the location of consumers and find nearby farms that can provide corresponding agricultural products for online purchase. This model benefits from the small and medium-sized farms in the United States, in which the food purchased by consumers can be transported through the form of local distribution to ensure that the food is fresh. At the same time, it provides a variety of ways for consumers to participate in the production and marketing of agricultural products, and enhances the transparency and trust of agricultural products production.

Downstream: CSA management software development

• In addition to offering this online marketplace for sale, LocalHarvest has also developed CSAware, a farm management software that greatly improves the efficiency of farm management and allows farm managers to focus on agricultural production. CSAware functions mainly include online order management, member management, distribution management and financial management. CSAware charges a flat fee of $100 per month after the shipping season, plus a commission of 2 percent of the amount of food sold for delivery. Through lower rates, the willingness of farms to use CSAware is increased. What’s more, LocalHarvest will also receive revenue from produce sold through other channels than LocalHarvest’s website. LocalHarvest changes the way sales sites charge at the end of the sale, and instead stops the flow at the source.