Internet plus drives the rapid transformation of traditional ecological agriculture to precision ecological agriculture

The concept of “Internet+Ecological Agriculture” was proposed relatively late in China, with a backward start, and the commercial development model is still immature. Firstly, some rural areas in China have insufficient network infrastructure, weak computer popularization, low level, and low application capabilities; Secondly, the majority of rural labor in China are at a relatively low level of education, and the limitations of their professional skills hinder the introduction of new technologies. Ecological agriculture is a composite system of agricultural ecology and economy, which integrates the agricultural ecology system with the agricultural economy system to achieve maximum ecological and economic benefits. It is a large-scale agriculture that integrates agriculture, forestry, animal husbandry, sidelines, and fishing, as well as a modern agriculture that integrates agricultural planting, breeding, processing, sales, and tourism to adapt to the development of market economy. Through food chain networking and agricultural waste recycling, give full play to the advantages of resource potential and species diversity, establish a benign material circulation system, and promote the sustainable and stable development of agriculture. Therefore, ecological agriculture is a knowledge intensive modern agricultural system and a new model of agricultural development.

Ecological agriculture projects include the development of ecological farms, catering, vegetables, tourism, accommodation, etc; Research and development of agricultural technology, research, development, and technical consultation on breeding techniques for flowers, fruits, vegetables, fish, poultry, and livestock breeds; Livestock and aquatic product breeding, agricultural and sideline product processing, development, processing, and sales of feed and feed additives.

At present, the scale of the ecological agriculture market has reached 62.5 billion US dollars, with large consumption in countries such as Germany, France, the UK, the Netherlands, Switzerland, Denmark, and Italy, covering crop products, dairy products, meat, fruits, etc. The EU’s self-produced ecological agricultural products are in short supply, with nearly 60% of the gap requiring imports from market economies and developing countries, with Argentina and China being its main suppliers. The market prospects of ecological agricultural products are becoming increasingly broad.

The ecological agriculture industry has achieved large-scale production and industrial operation, diversified business channels, distinctive business products, and ecological agricultural business models. It has become a leisure orchard that integrates production, sightseeing, tourism, and leisure, a demonstration park for ecological agricultural models, and a weekend farm for ecological agricultural urban consumers or team activities. It is truly a new type of ecological agricultural production and operation entity.

When the epidemic swept across the world, China’s agriculture suffered significant losses. In the process of repairing the losses in the agricultural market, we explored a new sales model that utilizes the powerful logistics system of the Internet to connect rural and urban areas. At the same time, we solved the problem of single agricultural sales channels and difficulties in retail sales. This time, we focused on agriculture and utilized the Internet to achieve a complete system from production to sales in agriculture, Injecting new forces into new agriculture.

Mr. Yu An, the founder of the Internet+Lincheng Ecological Agriculture Platform, fully utilizes the cross-border integration of new generation information technologies such as mobile internet, big data, cloud computing, and the Internet of Things with agriculture, and innovates modern agricultural new products, models, and business models based on the Internet platform. Ecological agriculture refers to the agricultural development model that follows the laws of ecology and ecological economics, applies system engineering methods and modern science and technology, and intensifies management under the premise of protecting and improving the agricultural ecological environment. It is established based on ecological and economic principles, modern scientific and technological achievements, modern management methods, and effective experience of traditional agriculture, and can achieve high economic benefits Modern agriculture with ecological and social benefits.