Using vegetables as a medium: cross-border integration empowers overall brand building

For the “Vegetable Kingdom” of Shen County, where there is one town, one feature, and one domain, one boutique, the implicit concept of “wine fragrance is not afraid of deep alleys” in the past should also become prominent in today’s highly developed era of the internet. The true ‘aroma of wine’ is difficult to conceal and there is no need to conceal it. In order to make the fragrance of vegetables and fruits in Xinxian reach the tongue of more people, Xinxian actively integrates new business formats, and through the development of a “exhibition+” ecosystem that integrates multiple business formats such as culture and tourism, investment, and investment promotion, empowers the overall brand building with the cross-border integration of exhibitions.

During the vegetable expo, a series of themed activities will be held, including e-commerce live streaming competitions, high-quality variety promotion meetings for Luxi Land Exhibition, specialty food festivals, cantaloupe competitions, watermelon festivals, etc., to showcase the unique culture, industries, and environment of Shen County in turns. This will allow merchants and friends to better travel and taste Shen County within a limited time, and seek cooperation and development through experience and exchange.

Represented by green vegetables and fruits, Shen County has already embarked on a fast track in modern agricultural construction. The high standard and high-quality hosting of the Green Vegetable Expo is not so much a grand event as a parade of the wisdom and creativity of the people of Xinxian. Xinxian is creating and sharing the beauty of modern agriculture with a more elevated attitude.