How to Improve the Fruit Industry from an Agricultural Power to an Agricultural Power

1. UnsalableUnsold sales have been a long-standing problem in China’s fruit industry. One important reason for slow sales is poor communication between the production end and channels. Due to the long-term existence of small, scattered, and chaotic production ends, it is difficult to match channels in a timely and effective manner, resulting in the prominent problem of supply and demand mismatch in the fruit industry, and the phenomenon of high harvests without increasing income.2. Threat of imported fruitsIn recent years, the import of fruits has increased significantly, while the proportion of fruit exports has decreased, resulting in a significant reduction in China’s fruit trade surplus. Domestic fruits are becoming increasingly scarce. Domestic fruits lack competitiveness and are difficult to make money, which has become a recognized situation in the industry.3. Non standardizationFrom production to market, including pre harvest selection of excellent varieties, orchard management, post harvest pre cooling and storage, pre marketing commercialization, transportation and marketing, each link of the entire production and marketing chain should have corresponding standards. However, from the current situation, either there are no standards to follow, or the standards are scattered and difficult to unify, or the standard content is outdated, which seriously restricts the branding process of fruits in China.4. Lack of brandThere are many regional public brands of fruits in China, such as Yantai Apple, Gannan Navel Orange, Korla Fragrant Pear, etc., which have played a very important role in the development of China’s fruit industry. However, the lack of well-known enterprises/product brands has led to limited fruit premiums and difficulty in selling at high prices; On the other hand, it leads to varying degrees of quality in the fruits purchased by consumers, and makes it difficult to find the responsible party.